A PRE-AI PATTERN RECOGNISER
Trained on culture, consumers and more briefs than I can count
MANVI KAPOOR
Senior Brand & Marketing Strategist / Dubai
BUT WHAT ARE WE REALLY SOLVING?
That is usually where I start. For 10+ years, the answer has led me from business problems to brand platforms, integrated campaigns and real-world experiences across India and the Middle East.
PROFESSIONALLY UNCOMFORTABLE WITH THE FIRST OBVIOUS ANSWER.
HI, I’M MANVI!
I’ve spent 10+ years making sure good ideas don’t die on slide 47.
I started with words and social media before moving into strategy and asking bigger questions: What are we solving, where does the customer meet the brand, and what should happen next?
Over the years, I’ve built brand strategies, led pitches and created full-funnel campaigns across India, Nepal and the Middle East, connecting content, digital, influencers, experiential and retail around one clear idea.
At heart, I’m a problem-solver with a copywriter’s obsession for words and a marketer’s instinct for connecting the dots.
ONE CLEAR STRATEGY. EVERY TOUCHPOINT WORKING HARDER TOGETHER.
Download my CV ↗HAPPIEST WHEN
An idea makes it out of the deck and into the real world
USUALLY FOUND
Somewhere between the big picture and the smallest detail
WHAT I DO BEST
08 capabilities / hover to peek
01
Brand Strategy & Positioning
Audience insight, brand platforms, campaign architecture
02
Integrated Campaigns
Digital, paid, social, retail, regional and omnichannel
03
Experiential & Activations
In-store, community, events, trade and on-ground experiences
04
Content, Social & Influencer
Content systems, creator partnerships, always-on strategy
05
Film, Podcast & Production
TVCs, DVCs, video-first IP, scripts and end-to-end delivery
06
Growth & Leadership
Pitches, client growth, team building, budgets and delivery
07
Research & Consumer Insight
Funnel analysis, cultural patterns, opportunity sizing
08
Full-Funnel Marketing
Audience journeys, channel roles, lead generation, conversion, retention and performance thinking.
The work has the receipts
SELECTED WORK
EXPERIENCE ACROSS MARKETS
Chapter 01
BUILT IN DUBAI
Video-first content properties created in Dubai, from positioning and format development to production and distribution.
Chapter 02
STRATEGY THAT MADE IT INTO THE REAL WORLD
Brand platforms, growth journeys and experiences built across screens, stores, cities and communities.
Chapter 03
MORE BRIEFS. MORE WAYS IN.
From festive films and product adoption to cultural positioning, celebrities, creators and community experiences.
Chapter 04
CONCEPTS THAT FOUND A PROBLEM WORTH SOLVING
Strategic and product ideas created around needs that traditional category communication often overlooks.
Concept work is clearly identified to distinguish proposed thinking from implemented campaigns.
Brands I have thought about, fought for and lost sleep over
A few things worth knowing
THE SHORT VERSION OF WHY I AM THE WAY I AM
I LIKE THE BIG PICTURE. AND THE TINY DETAILS THAT CAN RUIN IT.
I think across the funnel, from positioning and attention to engagement, trial and purchase.
I DO NOT ABANDON IDEAS INSIDE STRATEGY DECKS.
I work with creative, media, production and activation teams to turn the thinking into something people can actually see, experience or buy.
I ASK AN ANNOYING NUMBER OF QUESTIONS.
Usually until we find the real problem beneath the brief and a more interesting answer than the first obvious one.
MY CATEGORY HISTORY IS DELIGHTFULLY RANDOM.
Skincare, technology, diapers, healthcare, home décor, power tools, food, retail and engine oil. It turns out people are complicated everywhere.
I CAN WRITE THE LINE AND DEFEND THE LOGIC BEHIND IT.
I started in copywriting, moved into strategy and never quite stopped caring about either.
Available in DubaiOpen to collaborations
GOT A BRAND PROBLEM?
Good. I like those.
© 2026 Manvi Kapoor
DUBAI, UNITED ARAB EMIRATES